Innovations from the Marketer magazine

German cycle manufacturer Silverback is now marketing a bicycle with a USB port to recharge electronic devices by pedal power.

Research in US tell us that Nutrition labels placed in the centre of food product packaging were viewed 30% more than when labels were positioned to one side.

An interactive fan control system in Mexico allows decisions on the football pitch to be altered by voting on player changes throughout the match.

Most of these innovations will have come from a blend of technology, published research, focus groups, online surveys and listening to customers.

For more information on how to find the next innovation for your organisation, browse RFM market research service range .

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