Google recently entered the world of market research with the launch of their own consumer survey tool, currently only available to US users. This is an interesting move by one of the internet’s fastest ever growing businesses.
A recent article in Research-live magazine suggests the automated tool is bit of a shot in the dark, reinforcing the importance good quantitative, qualitative research techniques to gain better understand of target markets.
In an age of digital marketing, when new market research techniques are being explored, it will be interesting to monitor how widespread this survey tool becomes. Google have a lot more irons in the fire and this project isn’t a win at all costs venture.
Seth Godin reminds us, Google are remarkable because they have positioned their service so well, with the much coined phrase “Google It” and trusted logo. Automating consumer surveys perhaps lacks the human input required to provide invaluable marketing commentary.