‘76% of visitors to business to business exhibitions have decided which stands they will visit before they go’. (Centre for Exhibition Industry Research).
So, ways to attract key buyers to your stand are:
- By inviting existing, potential, and lapsed customers prior to the show
- Upskilling your team on how to man the stand to maximise every opportunity
Remember, you only have 1/10th of a second to attract the visitor. This and a variety of other techniques, can make it easy for your customers to say yes!