I recently looked for some holiday swim shorts on an e commerce site. I looked but did not buy. I was conscious of a pop up advertisement on a news site I was reading featuring exactly the same product I had been looking at. To cap this off, I later received an e mail about special offers etc from the company.
Remarketing is a technique employed by marketers, and is a clever use of cookie file storage on your web browser. This automated marketing technique tends to be used by consumer facing companies, it’s intuitive and ads can be rotated and capped so as not to be too invasive.
The final part of the marketing automation is segmentation, using data and analytics and good CRM packages to send personalised emails/communication based on consumer behaviour.
There are many clever targeting options in the online marketeers bag of tricks. It is important that all messaging is aligned to offline marketing campaigns also.