One of the values of online marketing is the ability to see what your customer and potential customers are doing when on your site or working on social media. Measurable marketing is the name of the game at present. Finding out how to access the analytics is easy. The clever bit is the analysis and the business decisions made as a result. Measurable marketing lets you create meaningful communication posts based on reaction from your web and social formats.
This topic is certainly worth investing a little time in. In conjunction with an associate, we are being asked to look at analytics, interpret the data and recommend actions. When online is combined with offline, it is really powerful.