Multichannel Marketing and standing out from the crowd

Russell has just finished making a live action film about trade channel management. With a chance to talk to wholesalers and multiple retailers throughout Uk about issues in the supply chain and what they would expect from manufacturers and producers.

This provided a real insight into trade channel marketing and how to maximise the effect for all concerned. It consists of 12 – 16 interviews split into 3 – 25 minute episodes and makes great tv!

How do you get noticed in the crowd?

One client is off to a major exhibition at RAI In Amsterdam. Another to the USA. At both these shows there are multiple halls and hundreds of exhbitiors. So how does the smaller outfit stand out from the crowd? It is all down to planning and not turning up unprepared. It Is also to do with operating a stand well and then the crucial follow up. For some really cute ideas on stand operation, explore RFM effective exhibitions.

The value of sales

RFM have just spent time working with a highly professional sales team, looking to polish and hone their skills over time when selling ‘big ticket’ items. These people sell all day every day and view their sales skills as crucial when combined with product knowledge.

There are many companies out there also selling big ticket items of huge value to the growth of their business, with hit and miss skills that do nothing for the growth of the company.

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