National Trust – a Purple Cow Moment!

National Trust – a purple cow moment

So the National Trust has accepted the Big Brother House into the portfolio of properties, albeit for a short space of time only.  Not exactly a national monument, it is however a significant property of our recent times.  So why do it? –  Particularly with many members probably hideously against such an outrage!

The National Trust has become more user friendly in recent years and clearly now have a strategic marketing viewpoint on the Board.

They make more of the visitor experience and now engage with a younger and more family orientated audience. The properties are more interactive than ever before providing an experiential offering.  They also recognise that they have a very traditional image and need to appeal to the younger consumer of today and tomorrow who in time will become the revenue stream of the Trust.

The Big Brother House story hit the headlines with a real show stopping purple cow  moment, –  national TV coverage on  prime breakfast time news. The promotion created some great headlines and gets the National Trust talked about.  I am sure there will be queues outside the Big Brother house as well as the opportunity to sign up for membership!!

The marketers art is in being able to address business issues with a ‘customer hat’ on.

For more information on creating purple cow moments that shine spotlights on your business, contact russ@rfm.co.uk

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