Internet Advertising Bureau has found some interesting stats on the value and return on social media activity. Apparently 4 out of 5 of us would be more inclined to try out a brand, having had some exposure to conversation and interaction with the brand on social media of some type. 83% of us would be happy to trial the product on this basis.
To me this is like repetition, repeating the hits of the brand in a never ending stream to embed the brand in the mind of the customer, quite a basic lesson in promotion. The difference with social of course is that by interacting with customers on a human level, we create more emotive links to the brand.
For those more concerned with the figures, it is estimated that £1 spent on social media activity can generate £3.34 in revenue. Certainly worth a look.
For information on marketing activity that generates returns, contact russ@rfm.co.uk