Many small organisations will have an online shop. There are many packages out there and often the decision is taken to offer online sales. It is a great idea, – it can extend the reach of a company, provide an easy access into export and hopefully allow a little more margin to be kept.
However in the sme sector sometimes the following situation arises. The shop is open but no one is shopping there. It is not the low cost strategy that one had hoped for. For a successful online retail operation, you need to work at it, to keep your name at the top of the search engines, engage with the customers, keep them on pages and enthral them. This takes time but the costs and effect is probably a lot less than the costs of running a real shop!
For a fast look at your online shop effectiveness with some ‘quick wins’ to increase the number of shoppers, keeping them browsing round your store, building your search profile, get in touch today.