Social sharing site, ShareThis has released a study on social behaviour across various devices. Some really useful trends have come out of this study to help inform on a social media marketing strategy that can gain maximum reach.
Users are three times more likely to share via their iPhone than on desktop.
Users are 1.5 times more likely to share on their iPhone versus all other devices.
Facebook accounts for 60% of sharing on mobile.
Pinterest is nearly more than three times more represented on mobile than on a desktop.
iPhone users share more on Facebook.
iPad users share more on Pinterest.
It’s worth varying your social media updates to learn where, when and how your audience are consuming the information. By dominating newsfeeds at peak flow times it can increase popularity and win an army of new followers on popular social networking sites.
For more information on social media contact russ@rfm.co.uk