Watch Pinterest, as it’s something the early adopters are using. It’s a valuable resource, “unfiltered window” that requires excellent content.
Harrods used Pinterest in exactly this way. Pinterest is strong for arts, crafts and fashion and Harrods used this to create an innovative social media campaign to mark the Queen’s Jubilee. Fans of the social media site made their very own display of items that they believed represented the Jubilee. The winning board selected will be used as a real life display for the Harrods window.
This approach was original and exciting. Harrods incorporated the more established social media platforms in the campaign – Twitter and Facebook. Entrants submitted their Pinterest board via Twitter using the hashtag #HarrrodsWindows and fans of the Harrods Facebook page were asked to vote for their favourite.
This strategy created social buzz across all three of the platforms and demonstrated a new technique of embracing social media which is important in this digital age to set you apart from competition in the market.