Just a couple of questions
Do you know how your customers like to consume information about companies like yours?
Do you know when your potential customers are susceptible to approach and purchase?
Do you plan appropriate online and offline promotions and communication at the right time?
Do you have a separate marketing plan for each segment of the market you are targeting?
Do your key messages isolate and bring out your points of difference?
Do you integrate your brand awareness marketing with ‘call to action’ marketing to provide leads for our sales teams?
Do you gather response information to allow you to evaluate your marketing?
Do you budget the right amount of time and money to achieve your business objectives?
These are key activities to think through. For more information on how to plug any gaps, contact russ@rfm.co.uk