Press Alerts – Journalists looking for a story

Received an alert today for a trade journalist looking for good food stories on a regular basis.  Trade and technical press are always on the lookout for good copy and good stories for their readers.  Any good PR consultant will tell you of the benefits of a steady stream of information to the press – in time for features, when news appears, at trade shows and events!

When used as part of an integrated communications campaign, a strategy working in conjunction with other elements of the marketing mix, both offline and online, it can be a strong ingredient in building the brand and perhaps getting people to search for a brand online.  Remember, however, it takes 7 hits to create a brand and certain media formats work in certain areas.

 

This entry was posted in Marketing Communications, PR and tagged . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.