Pricing – is it Part of Marketing?

Yes of course it is.  We are told by the media to ask for discount all the time and never pay the full price.  As consumers, we see this in every walk of life where companies segment their pricing structure based on different timings, seasons etc.

For the sme companies, often selling to the larger businesses, it is always challenging to give away discount as it reduces the perception of your brand and your quality and the margin without the compensation of increased volume of sales.  Eventually, it means stripping cost out of the product.

Arming your team with ways to counter discounting and price cutting is key to the small and medium sized company having the margin to reinvest profits etc.

Pricing is very definitely part of the marketing mix and needs to be calculated in conjunction with the finance department.

For more information on ways to challenge the dreaded discount word and maintain the position of your brand, please contact. russ@rfm.co.uk

This entry was posted in Marketing, Marketing Communications, Sales. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.