Promotional gifts – still a great way to market

Read a very interesting piece in marketer magazine that talks about the value of promotional gifts – deskware such as mugs, pens, diaries, mobile phone holders, usb sticks post its, and gifts.

When there is so much clutter in the electronic world and we now have to scroll through pages of apps on our i-phones, the way to keep your name in front of the customer may be that mug, pen, screen-saver, mouse mat etc.

It is certainly worth considering –  we always need to find ways of keeping our names in front of customers on a regular basis – without them having to make a conscious decision to look it up or search for it!

The key is to understand how your market works, where they go, how they think, and what their business day consists of. For information on marketing activity that will work for you, contact russ@ rfm.co.uk

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