Promotional gifts – takeaway reminders of brands

Recently attended a local exhibition organised by the Chamber of Commerce and met a promotional gift company keen to show off new ideas and desk top reminders of brands, – mousemats, holders for mobile phones, insulated coffee mugs, trolley coin keyrings, post it notes, pen holders etc. Some people would say the time for this has passed. However, at RFM, we always think of where the potential and existing buyer spends time, and in business to business markets, the customer is often desk bound for most of the day. Promotional gifts are geared to be constant reminders of a brand, to be ‘in the face’ of the customer all day with no ‘self-select’ topic of conversation and no ‘delete’ button.
The social media scene is changing, Google is ranking in a different way and lip service to marketing a business is a yesterday!

It is always a good idea to think of your target markets: what they will be doing and where they will be when making business decisions. It is also good to know about their perceptions of your company as a potential supplier of goods and services.

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