Purple Cow Moments

In Marketing terms we talk about ‘purple cow’ moments, which are times on a calendar year, when our name is in lights. Customers and people’s eyes are on us and we have the opportunity to deliver an iconic and different message.

The Commonwealth Games in Glasgow creates a great purple cow opportunity when the eyes of the world will be focussed on Glasgow and what it can offer. Every other hosting city tries to deliver a magical experience that is special to them and positions them for the future.

The ‘blowing up’ or the ‘razing to the ground’ of the Red Road flats as part of the opening ceremony will deliver precisely the wrong message. The visual spectacle of buildings crumbling or being blown up is something we see regularly on news programmes and signals natural disasters, conflict and tragedy.

In strategic marketing, we always look from the outside in, thinking about what will engage and enthral customers and visitors etc. All organisations need ‘purple cow’ moments to deliver a wonderful message, I think Glasgow needs a rethink.

For more information on ‘purple cow’ moments for your customers, contact russ@rfm.co.uk

This entry was posted in Marketing Mix and tagged . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.