Judging from the press this week, there has to be plenty of disposable income around! There were queues at the Apple stores as customers were desperate to get their hands on the iPhone 5. Normally, people queue for hours for sales not to pay premium prices for the products. The key of course is in the branding and planning undertaken by the company to create a scarcity and a demand that is underpinned by a well thought through marketing strategy, scheduled and timetabled to maximise effect and result in sales.
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