The raving fans are the element of customer service that will allow you to create a range of repeat business.
There are 3 good reasons to encourage raving fans:
- They will tell others and encourage them to buy from you, based on their confidence and recommendations.
- Raving fans means you spend less on marketing, because raving fan customers are doing the work for you and you do not need to pay.
- Raving fans and the people they recommend are less price sensitive and so your profitability increases.
So what can you do to build raving fans for your business? The steps are simple and easy to implement and every business should work to strive to create excellence in customer satisfaction, right through the organisation. For information on how to create a ‘raving fans movement’ for your company, contact RFM. The cost is minimal compared to the return. You could also download our Customer Services factsheet.