Check out Powwownow teleconferencing. They published results of the initial phase of their promotional campaign in February and March 2012 against the same period in 2011.
- 130,000 visitors this year rather than 54,000 for the same period in 2011
- Online registrations have doubled
- 1 million minutes of airtime has has increased to 14.6 million minutes to date
- 25% growth in revenue
These kinds of results would bring a touch of glee to any MD or FD, – results tracked and delivered. Marketing as an investment in the brand and not a cost.
The ingredients used to create this success are: planned thought processes, good communication appraisal and selection and some budget spent on a creative treatment that is irreverent, fun and different for the sector. The process can be applied to any business to business company looking for such results!! Just contact!