Reinventing your Brand Time after Time after Time

Check out House of Swan website.  A basic match company offering a whole range of product offerings and a new digital strategy to engage with the new generation of consumers.  The promotion is a Pub quiz, online, promoted in major publications linking customers to the Swan website.  This  brand is 130 years old and still forging ahead.

Young brands need to have a plan to create awareness and become a talking point in key target markets using formats that are directly related to the target audience,

Older brands need to have a plan to create awareness and become a talking point in key target markets using formats that are directly related to the target audience.   Get the message?

Any company whether business to consumers or business to business will give themselves a greater chance of growth if they allocate time, effort and an appropriate budget investment to promote their product.

For some great ideas on new ways to position and engage with customers, contact russ@rfm.co.uk

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