A small piece of well controlled and well managed research works wonders, almost every time.
Understanding customer’s behaviour, motivations, their likes and dislikes, perception of competition and buying habits is absolutely fascinating and illuminating. Often a 3rd party can ask more pointed questions than someone in house to really get to the nub of issues. Such information is in fact the basis of a forward strategy for growth.
Research like this works well amongst existing and new customers as well as channel partners. It is also crucial in all important export markets.
Such projects can be run on their own or coupled with a published information sweep, general broad detail on market size, trends, future etc. The research and business information department at Scottish Enterprise is a superb resource. With a good brief, they provide great information in a really speedy timeframe and add great value.
For more information on well targeted research contact gayle@rfm.co.uk.