A good experienced marketer can make a real difference to the growth of an organisation. By having a marketing viewpoint and an understanding of customers likely behaviour patterns, the right individual can provide a market focussed viewpoint, very useful for boardroom/senior management level within organisations.
Most businesses concentrate hard on a day to day basis in delivery of products and services and for companies without a marketing or sales director, a good marketing and sales mentor can deliver a huge value add for input 5 or 6 times per year.