Sales emanate from a variety of sources. Often forgotten in the marketing mix, leads for business and opportunities come from referral, customer service excellence, web, SEO, exhibitions and shows, asking for more business, transactional business activities, transformational business, networking etc, etc, etc. If you do not have a sales role every day of your business life, maybe you need to think about encouraging enquiries in through communications, both offline and online. If you do have a sales team out there, check out just how effective they are being.
We service our cars on a regular basis to keep them efficient, we need to service our sales processes on a regular basis to keep our sales engine running properly.
For more information on sales and sales skill, contact russ@rfm.co.uk