Selling – The Skill, the Practice,The Art

The Skill – understanding the sales process, the Sales Ladder to follow and how to work it for your business.
The Practice – just like any skill – golf, guitar, cycling etc practise makes perfect and makes it look easy
The Art – a combination of the skill and the practice in to a style which is smooth, seamless, builds rapport, builds relationships, knows the right time to ask  ‘commitment question’s, how to counter objections and negotiation
In larger organisations, there are sales teams who are trained and experienced in this area of business .  In many more technical and owner managed businesses, it is up to the MD, Production and Technical staff to sell in the product and take the orders. This is not always a core skill!!
Learn the skill – Practise the structure – then hone the Art.  For information on this topic and a range of bespoke programmes, contact russ@rfm.co.uk