Still one of the most effective ways of creating awareness, showing your product range, speaking to people you may not otherwise have the chance to speak with and of course, selling and taking orders. Highly cost effective too as part of the marketing and sales mix — if it is executed properly.
At international shows, many companies (especially from the UK) seem to think it is acceptable just to turn up and expect customers to make a bee line for the stand!! Many economic development agencies throughout the world promote and fund group stands, providing huge opportunities for their businesses to go to new markets.