So what’s new in product innovation? How does this link to the marketing mix?

1. An iconic, traditional British cooker that is controlled by laptop, tablet or smartphone. Aga iTotal Control allows you to regulate your cooker by app on the move,- it then sends you a text to confirm the action! (a product development in line with today’s lifestyle)

2. A bed that makes itself in 50 seconds! (Ohea, Spain’s smart bed). Clearly has taken time to research the market and understand the issues that consumers have with bed making and then created a product differentiated from the rest.) I am informed that it cannot make the bed when you are still in it! – phew!

3.‘Edible cinema’ offering snacks and food for the performance that enhances the sensory mood at each section of the film. London’s Electric Cinema create a ‘purple cow’ moment or competitive edge by understanding the needs and feelings involved by film.

Being different and standing out from the crowd requires creative thought processes based on good quality market research and understanding of consumer wants, needs and thoughts.

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