This idea came from our digital and social specialist, Graham English. When at work, many of us talk about our business orientated social media activity, – often easier to talk about than to implement!! Here is a way to make it habit forming. Implement a new habit of logging into your social monitoring dashboard first thing in the morning, to check for relevant information.
3 minutes – Check for Twitter chatter about your company and its competitors. See who is following you and who you can follow.
2 minutes – Scan Google News and Blog Alerts for important articles.
2 minutes – Log in to Facebook and Linked in to scan your wall and comments.
Allocate tasks to appropriate personnel. Depending on your sector, you may wish to review this mid/ end of day to identify what is new and spend another 10 minutes on it. As always, it is Important to be personal and conversational, not promotional.
Look ahead to the next 12 months and plan possible messaging and topics of interest.
Review and ensure a response mechanism is in place.
For more information on this topic and a more specific look at your online activity, contact Graham @rfm.co.uk