Every day we hear of the importance of using social media to broadcast your business message, and rarely do find a story close to home that gets heard through the noise.
A recent example of a small company illustrates social media at its most effective!
The Wee Fudge Company based in Glasgow sent a tweet to Theo Paphitis of Dragon’s Den as part of a weekly competition for small businesses to be chosen for a retweet. The company were chosen and the retweet by Theo was potentially viewed by 249,000 followers.
One Tweet sent raised brand awareness and provided a number of leads the company can now follow up without having to spend time researching and making initial contact.
Twitter is a valuable tool for companies but it requires making the effort and taking the time to consider what you want to achieve from your engagement, who you want to target, who you follow and articulate this across in your message etc.