All the leading search engine specialists gathered in London this week for the Search engine expo (SMX). Lisa Myers, – CEO of Verve Search boldly declared ‘Social shares is the new link building.’
Interacting in social networks, creating compelling content, encouraging re tweets, Facebook shares, is a vital component for building authority in search in 2012.
Essentially, the ‘old’ is link building through web directories, and the ‘new’, is building fan following and shareable content that can accelerate the link building process for increasing chances of real time indexing in Google results pages.
Put in simpler terms, if you need to get found in Google, whether you’re a consumer company or a niche business to business to company, there is a need to take heed of this information.