Marketeers crave to find ways of communicating to the right audience at the right place and time at a time when customers want to be reached.
Our Welsh colleagues ran a St. David’s day food promotion in Canary Wharf, London. A Canary Wharf newspaper, which is circulated to people working in the area, was used as a traditional form of communication.
The response came from customers walking into store with paper in hand which is unusual to see in the days of apps and media savvy consumers. The product sold out, especially Welsh cakes to an audience of consumers with good disposable income at a time when they wanted to spend it.
St David’s day promotions were also held at John Lewis in central London with superb PR coverage in Metro newspaper.