Off to work at Olympia at one of the major food shows in the UK at the start of September. Visitors will come from all over UK and Europe. There will be retail, wholesalers, food service, multiples, all in this great big hall, all looking for new products to put on their shelves. It is an ideal time to launch and present products to interested parties.
For our client companies, this is when we ask them to start thinking about who may be there and the very important preparation before the show begins. In most cases, you only have a split second to attract the buyer before they move off to another exhibitor. So you need to get them to your stand then interact positively.