Fantastic exhibition at the corporate premises of SSE Waterloo Street. Educational about energy, very interactive with an electric car docking station, electric hire cars and an electric car test drive.
This exhibition fits all the elements of far sighted marketing. The market is at an early stage in the product life cycle which means that communication and education are key in the mix.
The product is innovative and new. Also brilliant for the internal market and the price is low at present with many incentives to embrace the energy saving culture. The place is at Waterloo Street Glasgow which has massive footfall passing the door and also a future plan to outreach through social media.
Promotions are on the traveller path at stations and a campaign in Scottish media. It is too new for social media to have massive impact at this point but this will change, people are well versed and knowledgeable. The SSE brand is right up there.
The process is to walk in, or appointments if you are a group. The exhibition is a real purple cow moment, a head turner that will last for ages.