Real growth and a ‘step change’ in a business will be based on identifying new markets, finding new trends, focussing business on what customers are really wanting and creating products and services that are different and which have real competitive edge.
Never has research and understanding of markets and market opportunities been of such value. There is much published information around but the more focused research activity comes from talking to key buyers, understanding customer motivations, when and how they buy etc. For this, we would always recommend an organisation who are members of the Market Research Society of Great Britain.
The world is littered with products which have failed particularly in international markets, because they have not really taken the time to understand the issues and nuances of different markets. For some help in this area and some really practical hints and tips as to how to do research effectively, when to subcontract out and when to keep it in house, contact us today!