Strategic Marketing / Small Business Communication Marketing

So What is the Difference?

The start point in marketing for many business is often communication whereas a little bit of time spent on strategic implications is key to the success of the business.

When we look at a business at the start, we look across all the elements (p’s) of the marketing mix as they relate to each target market.

This generally comes up with some really thought provoking ideas on pricing structures, routes and channels to market, as well as online and offline promotion.  What we call marketing should often be called the ‘plan for business’, driving the business from the viewpoint of the customer.

For more information on both the strategic and practical elements of marketing, contact russ@rfm.co.uk.

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