Tag Archives: analytics

E commerce strategy audit

Just completed an ecommerce strategy checklist for a company entering into this market.  Their thinking needed to be clear, they had to really define their business objectives and undertake the preparation and briefing of the site before speaking with their … Continue reading

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Measurable marketing – analytical approach for online business

One of the values of online marketing is the ability to see what your customer and potential customers are doing when on your site or working on social media.  Measurable marketing is the name of the game at present. Finding … Continue reading

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