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Tag Archives: brand management
Hits of the brand – The simplest techniques always work best
Jen Boyle in the RFM office, received an empty breakfast cereal sample bag on her home doorstep. She followed the instructions given, which was to leave it outside the door the next day. Two days later, she received a full … Continue reading
The cost of a logo
The Marketer magazine this month has a section on the cost of logos and corporate identities. According to the magazine, Twitter paid £10 to a photostock page for its bird logo, Nike paid £22 for the swoosh, Glasgow 2014 Games … Continue reading