Tag Archives: brand planning

Promotional gifts – takeaway reminders of brands

Recently attended a local exhibition organised by the Chamber of Commerce and met a promotional gift company keen to show off new ideas and desk top reminders of brands, – mousemats, holders for mobile phones, insulated coffee mugs, trolley coin … Continue reading

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Brand planning – target a wider audience

Patagonia, the US clothing company has a green initiative, encouraging sellers to re-cycle their clothing and resell items through a custom Ebay store. Listing products on one of the largest online websites has clear benefits for search engines, and serves … Continue reading

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Hits of the brand – The simplest techniques always work best

Jen Boyle in the RFM office, received an empty breakfast cereal sample bag on her home doorstep. She followed the instructions given, which was to leave it outside the door the next day. Two days later, she received a full … Continue reading

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