Tag Archives: business to business marketing

Use the senses – it is a sensible idea

Posted on June 25, 2014 by RFM

The internet can replace many things but not as yet able to replace touch. For many products, getting the product into the customer hands is an ideal way to increase opportunity. This basic fact could be used and adapted by … Continue reading →

Posted in B2C marketing | Tagged | Leave a comment

Bakers Dozen – probably better than 10%

Posted on April 11, 2014 by RFM

Giving someone 10 % off just because they ask is just not good business. This happens repeatedly in consumer based companies, business to business operations etc. The fact is that the media tell us that everything is negotiable, of course, … Continue reading →

Posted in B2C marketing, Business to business marketing, Marketing, Sales, Training | Tagged | Leave a comment

World class technology – on our doorstep!

Posted on June 15, 2012 by rfmblogadmin

Visited the Scottish Technology Showcase at SECC this week. What a wealth of clever people we have in this country, creating innovative products and services that are truly world class. We really do need to communicate this, increase visibility, shout … Continue reading →

Posted in Business to business marketing, Marketing Communications | Tagged | Leave a comment

Times are changing and changing with the times is a must

Posted on November 5, 2011 by graham

Tough, but we all have to think about how to deliver value at a lower cost while retaining the same margin.  With good business to business marketing research and also b2c marketing, there are many ways to achieve this, – … Continue reading →

Posted in Business to business marketing | Tagged | Leave a comment