Tag Archives: marketing mix promotions

Purple Cow Moments

In Marketing terms we talk about ‘purple cow’ moments, which are times on a calendar year, when our name is in lights. Customers and people’s eyes are on us and we have the opportunity to deliver an iconic and different … Continue reading

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There is always a queue at Greggs!

Every where you go in the UK , you get a pleasant smile and often a joke or a laugh when at the counter in Greggs the Bakers They encourage a queue – and it builds an even longer queue, … Continue reading

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Margins and Mark Up

Seems to be confusion amongst many SME’s about this. What does a mark-up of 50% provide in terms of margin? Understanding the required or expected margins for each sector in the channel/reseller chain is very much part of the marketing … Continue reading

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