Tag Archives: marketing research

People often say – our research tells us…. 1. What is important is to realise when your sample size is correct and reflective of your target market 2. That the questions are being asked in an unbiased way that reduces … Continue reading →

An army friend of mine quoted this statement on a regular basis. It still holds true. Research, competitor knowledge and understanding, helps us to develop the best strategy to win a future position. For companies, research should be around published … Continue reading →

David Primrose is now in charge of our Market Research Division, and is available to talk about any potential research requirements. RFM Research works for companies all over the UK.  David”s recent experience has been in handling prime research projects … Continue reading →