Tell the Truth in the Morning!

Found this an interesting stat.   Research by Harvard psychologists has revealed that ethical behaviour tends to diminish as the day wears on, and that the good intentions that people wake up with gradually disappear. They consistently found that in the afternoon people were less trustworthy than in the morning. This implies that the time of day during which companies conduct business is an important consideration.
(The Times, 31 October 2013, p4).
This may be useful for some companies when deciding the time of day to deliver communication campaigns.  As marketers we are always thinking about when is the right time for the customer to buy, when are they likely to be susceptible to your business offering?  A little bit of in -depth thought such as this will go a long way.  For more information contact

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