Next time you are price bashed by a customer – ‘Come on, what is the discount? Or ‘I can buy this project cheaper elsewhere.’ Instead of giving in, think of where you are different and position your product more effectively against the competition.
Or try this! –
On a £40 shirt there is VAT of £8 to the taxman. So perhaps the answer is: ‘Yes, I can make that cheaper for you. Go and have a word with the taxman and if you can arrange to have the product without tax, you can have it for £32!!’
Price needs to be put in perspective! For a few slightly more realistic ideas to overcome the dreaded price bash, come on one of our wonderful sales courses!! Lots of people do!