The last weeks of December often give time for reflection and forward planning to address the trading issues in the New Year. Here are a couple of quick wins that may lead to medium term sustainability.
Fast sales check – transactional/ transformational
A short audit of sales focus, organisational structure (sales farming, sales hunting), sales and business development points for repeat business, skill sets, outline action plan with 5 – 10 key points to increase business in the short term and in the longer term.
Customer satisfaction measurement
It is all about what customers think, do, their behaviours. Without fail every single time we undertake a short programme of customer satisfaction, the client company gets a series of around 10 key points that are fundamental to the growth in the business. It is enlightening and sometimes frightening but hugely informative and provides real thought for the future. Unbiased, external perceptions are key to the success of this.