On the Apprentice this week, the teams had to sell innovative camping products at the Caravan and Leisure show at the NEC in Birmingham. Alan Sugar or Yes, Sir Alan, said ‘This is a selling task. You only get one chance at it when it is a big ticket item!”
This has to be true of many trade products. At shows you only get one chance to make the connection. Some of the team were able to align their approach to the customer group and the differences in approach really came through. The cost of exhibiting or attending a conference is high in terms of investment. Any investment requires a return and having a team that know what they are doing on sales is crucial.
For more information on sales teams that work well contact russ@rfm.co.uk