Times are changing and changing with the times is a must

Tough, but we all have to think about how to deliver value at a lower cost while retaining the same margin.  With good business to business marketing research and also b2c marketing, there are many ways to achieve this, – better lead in offers, building loyalty for existing and key customers, customer rewards, increasing brand awareness and footfall, reviewing ways to attract new customers.  Giving focus to the marketing of the organisation is a must do activity.