The internet can replace many things but not as yet able to replace touch. For many products, getting the product into the customer hands is an ideal way to increase opportunity. This basic fact could be used and adapted by many companies to focus the mind and the eyes of the customer in face to face and direct contact campaigns.
We are all subconsciously aware of smells and aromas as triggers to purchase in our supermarkets, – in store bakeries and ovens, the smell of newly ground coffee etc. The City of York uses this in the tourism sector with a scratchcard that emits smells of the past, steam trains etc.
When looking for more ways to attract customers near the point of the sale in both business to business and business to consumer markets, perhaps it is an idea to think through the senses to focus on your products.
Our sense of touch and smell are very powerful. Think of how you can use them in your business.