We pick up on a very topical theme, – ‘engagement’. In the digital era, businesses have a responsibility for developing a social media plan to engage the audience and chosen platforms that suit their market niche.
For organisations building online communities, it is tempting to race ahead and build up a presence on multiple social platforms which can lead to content being spread too thin, and in the worst case, leaving your profile abandoned.
To maximise your online authority and broadcast to an online audience, internal marketing teams need to hone rapid response skills. A couple of key questions need to be asked: are your staff equipped to be brand advocates? Do they understand good content in a digital era?
Any well thought through marketing campaign requires a message and tone of voice that aligns with the target market. Good social networking goes hand in hand with well targeted on and offline campaign topics.
For more information contact graham@rfm.co.uk