The ambush police are out, according to the press – watching out for signs of ingenious ways for national and international products to ‘create a stir’ and get noticed on the back of all the broadcasting of the Olympics.
Right or wrong, it is seen as worthy of spending time, creating opportunities to be ‘seen’ at little or no cost. Meanwhile all the brands who have paid massive money for sponsorship are busy protecting their brands! An example was a Facebook post from Alastair Dobson of Taste of Arran who tried to take his Arran ice cream into Hampden, he did not get far and ended up having to buy a McDonalds McFlurry!. He might have had more success if he had taken a flag!
Being seen, being visible in the market has always been a key to brand success!