Pin number style vitamin pills that allow us to transmit our authentication with our bodies, – Goggles that tell you what kind of fish species is passing your eyes (does not apply to haddock and chips!), –
Drowsiness detectors for vehicles to prevent accidents caused by tiredness.
Rent a cycle helmet vending machines – saves you carrying one around.
All of the above products are mentioned in this months issue of Marketer Magazine. Give it a few years and some of them will be mainstream and every day. However, statistically 1 in 7 products actually makes it to market.
In our great, Great Britain we are hugely innovative as a nation. Some of the engineered product and innovations I have seen in the past year are mind blowing! When coupled with good understanding of market knowledge, we can really be a world force at the forefront of thinking.
For more information linking innovation with market knowledge to keep on a straight road to market, contact russ@rfm.co.uk